Custom software and app development, built to last.
Web applications, mobile apps, AI tools and internal systems — designed, built, tested and supported by one accountable team.
- NDA as standard
- Works in your time zone
- Clients in 35 countries
What is custom software development?
Custom software development is the design, building and maintenance of software made for one business’s specific workflow — web applications, mobile apps, internal tools, customer portals and integrations — instead of bending your processes around an off-the-shelf product. You decide the features, you own the code, and the system grows with you.
Raydify’s team handles the whole lifecycle: discovery, UI/UX design, development in two-week sprints, testing, launch and maintenance — adding AI where it saves real time, such as chatbots, document processing and smart search. Our own products, FleetPro and Vault, are built and run the same way.
Custom software makes sense if…
- Your team copies data between spreadsheets and tools every day
- Off-the-shelf software forces workarounds, or charges for features you never use
- Customers, staff or partners need to log in to one secure portal
- Your systems don’t talk to each other and you want them connected
- You have a product or app idea and need a team to build it properly
Software development services, handled end to end.
10 services you can order individually or combine into one product team — from first prototype to long-term support.
Web applications
Dashboards, portals and SaaS products built on modern, scalable stacks.
iOS & Android apps
Native and cross-platform apps with clean, tested code.
UI/UX design & prototyping
Wireframes, user flows and clickable prototypes in Figma.
AI integration
Chatbots, document automation, predictive tools and smart features.
CRM, ERP & internal tools
Software shaped around how your team actually works.
APIs & integrations
Connecting your systems and third-party services reliably.
QA & bug fixing
Usability testing, device testing and fast, verified fixes.
App store launch
Store listings, ASO, demo videos and launch campaigns.
Maintenance & backups
Updates, monitoring, automatic backups and quick recovery.
Security & compliance
Encryption, security reviews and GDPR-ready privacy practices.
Software for the way your business runs.
Every system is scoped around a real process, so the features that matter most are built first.
SaaS products
Multi-user web platforms with subscriptions, roles and admin panels.
Mobile apps
iOS and Android apps built with React Native or Flutter.
CRM systems
Leads, customers, deals and follow-ups shaped to your sales process.
ERP & operations
Inventory, orders, purchasing and approvals connected end to end.
Customer portals
Secure logins where clients see orders, documents and invoices.
Booking & scheduling
Appointments, staff rotas, reminders and online payments.
Dashboards & reporting
Live numbers from your tools pulled into one clear view.
AI tools & chatbots
Assistants, document processing and automation on modern AI models.
What changes when we take it on.
Built around your workflow
Software shaped to how your business actually runs, not the other way round.
AI where it actually helps
Chatbots, document automation and smart features that save real hours.
Supported after launch
Monitoring, updates, backups and fixes, with a team that knows your code.
You own the code
Once the project is paid for, the custom code is yours, with documentation your next developer can follow.
Working demos every sprint
Each two-week sprint ends with something you can click through, so feedback shapes the product.
Connects to your tools
APIs and integrations with your CRM, payments, accounting and messaging — no more copy-paste.
Our software development process.
- 01
Discovery and scope
Requirements, priorities and a fixed-scope plan.
- 02
Design and prototype
User flows and a clickable prototype before any code is written.
- 03
Build in sprints
Two-week sprints with working demos you can try.
- 04
Launch and support
Deployment, monitoring and ongoing maintenance.
Custom software, off-the-shelf or a freelancer?
How a custom build with Raydify compares with buying a ready-made tool or hiring a single developer.
| Feature | Raydify | Off-the-shelf software | Freelance developer |
|---|---|---|---|
| Fits your exact workflow | You adapt to it | ||
| You own the code | It varies | ||
| Design, build, testing and support in one team | Vendor support only | One person | |
| Integrates with your other tools | Built to fit | Where the vendor allows | It varies |
| Cost over time | Build once, low running cost | Per-user fees that grow | Low to medium |
| Support after launch | 30 days, then plans | Depends on availability |
Tools we work in every day
Start small, scale when it works.
Every project starts with a free call and a fixed-scope plan. The cost depends on the number of features and user roles, the platforms (web, iOS, Android), integrations, any AI features and the support you need after launch. Ongoing plans can be cancelled with 30 days’ notice.
Flexible hours
A monthly block of hours for work that doesn’t need someone full-time.
Dedicated specialist
A full-time team member working only on your business, in your hours.
Fixed-price project
Clear scope, milestones and a deadline — ideal for one-off builds.
What to ask a software development company.
The right questions up front save months of rework. Ask any team you’re considering — including us.
- Who owns the source code and the accounts it runs on?
- Will we see working software regularly, or only at the end?
- How do you test before anything goes live?
- What happens if the developer who built it leaves?
- How will our data and our users’ data be protected?
- What will support and maintenance cost after launch?
Your questions, answered.
Have a question that isn’t here? Ask us directly — a real person replies.
Ask on WhatsAppWhat is custom software development?
Custom software development is the design, building and maintenance of software made for one business’s specific workflow — web applications, mobile apps, internal tools, customer portals and integrations — instead of bending your processes around an off-the-shelf product. You decide the features, you own the code, and the system grows with you.
Who owns the code?
You do. Once the project is paid for, the custom code we write for you is yours. Any pre-existing tools or libraries we use are licensed to you for the project.
How long does it take to build custom software?
A focused internal tool or MVP typically takes two to four months, and larger platforms are built in phases. You’ll see working software at the end of every two-week sprint, and the timeline is agreed with your quote.
How much does custom software development cost?
It depends on the features and user roles, the platforms you need, integrations, AI features and the level of support after launch. After discovery we agree a fixed-scope plan and quote, so there are no surprises.
Which technologies do you use?
React, Node.js, Python, React Native, Flutter, AWS and Firebase are our most common, along with AI platforms such as OpenAI. We choose the stack that fits your product.
Do you build mobile apps for iOS and Android?
Yes. We usually build with React Native or Flutter, so one codebase runs on both iOS and Android, and we handle the App Store and Google Play launch.
Can you add AI to our existing system?
Yes. We often integrate chatbots, document processing, search and prediction features into software clients already use.
Can you take over an existing app?
Yes. We start with a review of the code and its security, fix anything urgent, then plan improvements in sprints.
Will you sign an NDA before we share our idea?
Yes. We’re happy to sign an NDA before you share any details, and every engagement is covered by one.
Do you offer maintenance after launch?
Yes. Every project includes 30 days of post-launch support, and we offer ongoing maintenance plans after that.
Do you build a prototype first?
Yes. Before any code is written we design the user flows and a clickable prototype, so you can test the idea with your team or customers and change direction while it’s still cheap to do so.
What is an MVP, and should we start with one?
An MVP, or minimum viable product, is the smallest version of your software that solves the core problem for real users. Starting with one gets you to launch sooner, lets you learn from actual usage and keeps the first budget focused.
How do you keep our software secure?
Access is role-based, code is reviewed and tested before every release, and we follow security best practice for the cloud platform you run on. Deeper security and compliance work can be scoped as part of the project.
Before you decide.
Related services.
Ready to build your software?
Tell us what you need. We’ll reply with a recommended setup and a fixed quote — usually within one business day.
Free 30-minute call · Fixed quote · NDA on request