Privacy Policy

1. Introduction

Raydify Digital Solutions ("Raydify", "we", "our", or "us") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website (raydify.in) or engage our services.

By using our website or services, you consent to the practices described in this policy.

2. Data We Collect

We may collect the following categories of personal data:

a) Information You Provide Directly

• Name, email address, phone number, and company name (from contact or enquiry forms)
• Project requirements, budget, and other details you share in enquiries or consultations
• Payment information (processed securely via third-party payment gateways — Raydify does not store card details)
• Communications via email, WhatsApp, or other channels

b) Information Collected Automatically

• IP address, browser type, operating system, and device information
• Pages visited, time spent, and navigation patterns on our website
• Referring URL and search keywords (via Google Analytics or similar tools)
• Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Data

We use your personal data for the following purposes:

• Service Delivery: To provide the digital marketing, development, and technology services you have engaged us for
• Communication: To respond to enquiries, provide project updates, and deliver customer support
• Marketing: To send relevant service information, case studies, and offers (you may opt out at any time)
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations
• Analytics: To understand how our website is used and improve our services
• Security: To detect and prevent fraud, abuse, and unauthorised access

We process your data based on: your consent, the necessity of fulfilling a contract with you, compliance with legal obligations, or our legitimate business interests.

4. Data Sharing

Raydify does not sell, rent, or trade your personal data to third parties. We may share your data with:

• Service Providers: Trusted third-party tools and platforms used to deliver our services (e.g., Google Workspace, project management tools, payment gateways). These providers process data on our behalf under strict confidentiality.
• Legal Authorities: Where required by law, court order, or government authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring entity subject to the same privacy protections.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Client project data is typically retained for 5 years after project completion. Website enquiry data is retained for 2 years.

6. Cookies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience. We use:

• Essential Cookies: Required for the website to function correctly (e.g., theme preference, session management)
• Analytics Cookies: To understand traffic patterns and improve our website (e.g., Google Analytics). These are anonymised where possible.
• Marketing Cookies: To serve relevant advertising if you have visited our site (e.g., Google/Meta remarketing pixels)

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

7. Data Security

Raydify implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or destruction. These include SSL/TLS encryption, access controls, and regular security reviews.

However, no internet transmission is completely secure. While we do our best to protect your data, we cannot guarantee absolute security.

8. Your Rights

You have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Objection: Object to processing based on legitimate interests or for direct marketing
• Withdrawal of Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, contact us at support@raydify.in. We will respond within 30 days.

9. Third-Party Links

Our website may contain links to third-party websites (e.g., WhatsApp, Instagram, LinkedIn). Raydify is not responsible for the privacy practices of these websites. We encourage you to review their privacy policies before sharing personal data.

10. Children's Privacy

Raydify's services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will post the updated policy on this page with a revised "Last Updated" date. Continued use of our website after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

For any questions, concerns, or requests related to your privacy and personal data, please contact our Data Protection point of contact:

Raydify Digital Solutions
E15, Hanuman Nagar, Gole Ka Mandir, Gwalior, Madhya Pradesh – 474005, India
Email: support@raydify.in
Phone: +91 77778 88220